Each member of b's third 10 to Watch Under 30 edition has excelled in their respective fields: from the football player to the fundraiser to the businessman. But what really sets them apart is an unending drive to not only better themselves but impact others. They're always looking toward the future -- the next project, big or small. They don't quit; they keep moving. And we're all better for it. Here's our 10 to watch class of 2012. 

Jason Jannati, 25, co-founder and CCO, greeNEWit, Ellicott City

Four years ago, when Jason Jannati and his greeNEWit business partners, Josh Notes, 27, and Matej Harangozo, 28, started their energy-efficiency company, they were always asked the same question: "Is this just a fad?"

"We hear everyone agreeing that [energy efficiency] needs to happen, and now it's just a matter of how," said Jannati. "We want greeNEWit to have an essential role in that how."

The Columbia-based company is off to a promising start. Through audits at homes, businesses and condos, greeNEWit has provided energy upgrades -- everything from installing high-efficiency air conditioning to compact fluorescent light bulbs -- to about 5,500 multi-family units and 1,000 single family homes.

"We're genuinely interested in helping people and that's why we've been so successful," said Jannati. "If you're getting into a business just for money, you'll most likely fail."

The company's three founders met in 2007. Jannati was working in real estate at the time; Notes and Harangozo were investing in tax leins. They started off doing free energy audits for friends and family. Jannati said he has never been happier professionally, but he is particularly proud of the company's outreach at schools through different programs to teach elementary school students about sustainability.

"We see our company as a platform," he said. "The next generation is going to be the one who can step up and solve our energy problems." -Jordan Bartel

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